Triangle Dog Park

SAN FRANCISCO, Nov. 26, both sides finally agreed on a new agreement, which means that NBA lockout ended. Shut down nearly five months period of both employers and employees, NBA’s brand influence and all aspects of the impact caused by a huge, especially in economic terms. 13 years ago that shut down, leading players as the season has shrunk to $ 600 million economic loss; the Union’s economic losses as high as $ 1.5 billion. Shut down this year, although there is no 1998-99 season, a long time, but the economic impact of both employers and employees far more than 13 years ago.

Let us first look at the 1998-99 season, league shut down caused economic losses. Players, the final regular season only 50 games, leading the player’s wages and the endorsement of the ad so affected; reported losing 32 games lead the player’s economic losses have reached $ 600 million. The NBA owners are also considerable economic losses, the team’s main source of income is tickets, sponsors and television. In the lockout-shortened season leading the team on these three items of income are affected, the most important result is due to shrink the season the team disappointed fans, stadium attendance is falling sharply. Data from the 1998-99 season for four consecutive seasons, NBA stadium attendance is averaging less than 17,000.

In fact most of the 1998-99 lockout-shortened season loss is the NBA. As the NBA’s main operations, including television, sponsors, licensed products and other aspects of business income are affected, the Union ultimately lost $ 1.5 billion. In addition, the purchase of the three major U.S. broadcast rights for NBA radio broadcast fees in the loss of 2 billion dollars. Only from the point of view the book, shut down 32 races caused economic losses of $ 2.3 billion. This does not include the loss of sponsor, sponsor of the largest shoes in 13 years ago shut down its stock fell during the nearly 8%. Apparently shut down the economic impact of both employers and employees are great!

But this year, far greater than the risk of downtime 1998-99 season, especially in the case of a loss year after year league, so stop the negative impact is hugely magnified. Players, the David - Stern has canceled all games the previous six weeks, a total of 321 games, the player’s direct economic loss reached 5.3 billion U.S. dollars; and alliance of more than $ 1.2 billion loss; plus 2 preseason billion loss, then, only canceled a half game between employers and employees on the total economic losses of up to $ 1.93 billion. Also can be seen from the above figures, stalled in the NBA during the bosses of the economic loss is much higher than the players, at least twice between the gap.

One thing sure, the team shut down because of this income has been greatly affected; fact, year after year because of losses in recent years, alliances have been many advertisers want to suspend cooperation with the NBA. The shut down just let them take the opportunity to withdraw it. So the upcoming 2011-12 lockout-shortened season, the Union will lose a lot of advertising sponsorship; last season in this league is $ 600 million revenues; can achieve half of the season is still unknown. There are more important point, although this year’s shut down time too long, but the NBA has lost a lot of fans believe that the new season, stadium attendance and the same as 13 years ago that shut down after a downward trend.

The economic crisis two years ago a great impact on the United States, until now not retreat. Therefore, in this environment, employers and employees in the negotiating process in the interests of the face are reluctant to yield easily, which also led to labor negotiations this is more naked than 13 years ago. In economic terms, the impact of downtime this year will gradually after the start of the season … …